Game on!

Seeing the eye health market in a new light

The interest in supplements supporting eye health is increasing and evident in the category’s sales, which have been growing steadily since 2019 in the US, according to estimates from Nutrition Business Journal. But the eye health market is expanding to a larger, younger demographic due in part to modern lifestyles, such as those working from home, virtual learning, or gaming. Our dependence on digital devices has created a need to help reduce the impact of blue light exposure from digital device use on vision health.

An Omni Insights survey showed that 73% of consumers are concerned about prolonged exposure to blue light from digital devices. Among the prime targets, 57% are likely to use supplements to protect their eyes from blue light.

Moreover, Lutemax 2020 is uniquely positioned to support gamers in the growing esports category