Get 20% off! arrow_drop_up
Skip to content

Follow us!

Free US Shipping Over $50 | Save 30% Sign Up Today

Article from Vitamin Retailer May 2024

Article from Vitamin Retailer May 2024

OmniActive & CRN Partner to Raise Awareness of Macular Carotenoids Prenatal Needs

by Eric Munson | May 6, 2024

OmniActive Health Technologies (India/Bridgewater, NJ) announced a collaboration with the Council for Responsible Nutrition (CRN) to highlight the significance of lutein and zeaxanthin isomers for prenatal nutrition at the American College of Obstetrics and Gynecology (ACOG)’s Annual Clinical & Scientific Meeting in San Francisco, CA.

OmniActive is one of six companies involved in the partnership alongside Balchem, Church & Dwight Co., dsm-firmenich, Kemin Human Nutrition and Health and Pharmavite. The partnership aims to educate and elevate awareness among obstetricians, gynecologists and other maternal health care practitioners about the role of lutein and zeaxanthin to support maternal and fetal health during pregnancy.

“It’s wonderful to have OmniActive as one of our featured partners during the ACOG annual event to help spread the word on the importance of prenatal nutrition,” said Dr. Andrea Wong, senior vice president, scientific and regulatory affairs at CRN. “CRN continues our efforts in supporting supplement manufacturers and ingredient suppliers in bringing clinically studied products to consumers to help meet their nutritional needs. Advancing awareness at the physician’s level is a huge part of this equation and this meeting is an effective way of reaching them.”

Lutein for Every Age is an educational initiative from OmniActive that focuses on raising awareness of early and consistent lutein and zeaxanthin intake to support eye, cognitive and general health throughout life, the company said. OmniActive remains committed to educating consumers and health care practitioners through various media, digital platforms, in-person events, scientific advocacy and key opinion leaders.

“Current evidence supports the preferential accumulation of lutein and zeaxanthin in the human eye and neural tissues during pregnancy, especially during the third trimester. This suggests that lutein may play a functional and protective role in infant visual and cognitive development. As part of our Lutein For Every Age campaign, our goal is to help educate health care practitioners on this latest nutritional science research and the benefits of achieving adequate dietary lutein during pregnancy,” said Deshanie Rai, PhD, FACN, vice president of global science, regulatory and advocacy at OmniActive. “OmniActive is proud to partner with the CRN Foundation’s Prenatal Nutrition Centre to promote awareness among health care practitioners on the nutritional relevance of lutein for both mom and baby.”

For more information visit OmniActive’s website or CRN’s website.

Award Winning Ingredients

Free Shipping Orders Over $50

100% Plant Based Products

Clinically Studied + Patent Protected